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Bake from Scratch
Art Director | Hoffman Media
From concept meetings to the final press, I directed teams of in-house and freelance photographers, stylists, and food stylists in the creation of stunning content for each page of Bake from Scratch and other Hoffman Media publications. I collaborated with the editorial team to cast vision, offer creative solutions, and maintain brand integrity.






BEYOND THE PAGES OF THE MAGAZINE,
I also directed the creation of bi-annual cookbooks,
event collateral, and product design.



BEHIND EVERY STORY
there is a sketch
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